Resto 14 N4 coffee fruit, Stroud Green

A perfect coffee served in the German Gymnasium.

Hmm, a coffee shop rather than a resto really and strictly speaking not within the rules since I paid up front. But sometimes the quality of service in an establishment is such that one is forced to comment on it even if only to encourage the management to put things right. With this in mind the description will come first and the notes on how to improve things afterwards.

N4 coffee fruit (Yes, lower case. It used to be known as the altogether less irritating Vagabond.) is a pleasant enough room to sip coffee and do the crossword. If you have coffee. Being mid-morning the room wasn’t busy and I was the only person in the queue. I waited for the guy by the till to look at me so I could make my order.

But he was busy. Busy making coffee? No. Busy out back? No. Busy tidying up tables? No. Just busy not serving customers. He was looking down at something. What could it be? I turned it over in my mind. A generous man would say he was looking through a stack of orders and making sure that he’d memorised which one belonged to which customer. Subsequent events would suggest otherwise.

He eventually looked up and I ordered a double espresso and sat down. And waited. I perused the paper and observed a few people come in and order after me. Including a man with a cute fluffy dog, who was obviously a hit. After about ten minutes I was starting to wonder where my coffee was so found it less easy to focus on Janan Ganesh’s skewering of the Brexit crisis and its catastrophic effect on strategic policy thinking among our political leadership. I observed that everyone in the coffee shop had arrived after me and also that they all had coffee.

The till guy was chatting to a friend on a table at the window and occasionally looking at his phone. I fixed him with a basilisk stare. He looked up absently then went back to his phone. The woman on the coffee machine was similarly gripped by social media. It must have been 15 minutes or so since I’d gone in.

So I got up on my hind legs, walked to the counter and asked for my coffee. ‘Coffee?’ ‘Yes, a double espresso.’ ‘Oh, I’m sorry.’ Till guy was still absorbed in his phone. The coffee arrived without comment from either party and I drank it and left.

This was the worst service I’d had since a legendary dinner in Margate. But in a spirit of generosity I offer a few pieces of advice from one customer service worker to another.

  1. When a customer comes into your business look at them. It will help you to realise that they are a human being and not just a disembodied voice. You might also consider taking the experience one step further by smiling at them.
  2. While you have customers in the room observe them – do they need anything? Make eye contact to give them the opportunity to speak to you. Not only will this make them feel looked after it might also encourage them to buy more things.
  3. If you do make a mistake apologise.
  4. If you do make a mistake apologise.
  5. If you DO make a mistake apologise.
  6. In person. Don’t let a colleague do it on your behalf.
  7. Do not under any circumstance play jazz lite over your sound system. Combined with the combined enervating effect of high amounts of caffeine and bad service this could result in a Falling Down style situation. You don’t want that. And more to the point nor do your customers.


#Coffee #London

To see which other restaurants I’ve visited in 2016-18 check out my GoogleMap


f1insburyparker View All →

Blue Badge guide to London and academic specialising in early twentieth century history. Blogging on history, academia, and food and culture in the capital (and occasionally elsewhere).

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